Privacy Policy

Last updated: October 30, 2026

Buwalda Mortgage Services, Inc. ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website www.buwaldamortgage.com or engage with our services. By using our website and services, you consent to the practices described in this policy.

Information We Collect

We collect various types of information in connection with the services we provide, including:

Personal Information

We may collect personal information that you provide to us, including but not limited to your name, phone number, email address, and any other information you provide through our contact forms, consultation requests, mortgage comparison requests, or loan applications.

Usage Data

We may collect information about your interactions with our website, including your IP address, browser type, operating system, pages visited, and the date and time of your visit.

Cookies and Similar Technologies

With your consent, we and our analytics and advertising partners use cookies, pixels, and similar technologies to understand how visitors use our website and to measure the results of our advertising. See "Cookies, Analytics, and Advertising" below.

Advertising Referral Information

If you arrive on our website from an online advertisement or link, we may record how you found us, such as the referring website, campaign details (for example, UTM source, medium, and campaign), and ad click identifiers provided by Google or Meta. If you submit an inquiry, this information is included with your inquiry so we can understand which advertising generates requests for our services.

How We Use Your Information

We use the information we collect for the following purposes:

To Provide Services: To process and manage your loan applications, prepare mortgage comparisons, respond to your inquiries, and provide you with the services you request.
To Follow Up on Your Inquiry: To contact you by phone call, email, or text message about your inquiry and related mortgage services, as you have agreed when submitting our contact form.
To Improve Our Services: To analyze and improve our website and services based on your feedback and usage data.
To Measure Our Advertising: To understand how visitors find our website and how many inquiries result from our advertising on platforms such as Google, Facebook, and Instagram.
To Communicate with You: To send you updates, promotional offers, and other information related to our services. You can opt out of receiving these communications at any time.

Cookies, Analytics, and Advertising

When you first visit our website, we ask whether you accept non-essential cookies. If you accept, we use the following services:

Google Analytics and Google Tag Manager, to understand website traffic and usage.
Google Ads conversion tracking, to measure inquiries that result from our Google advertising.
Meta Pixel (Facebook and Instagram), to measure inquiries that result from our Meta advertising.

These providers may collect information such as cookie and device identifiers, pages visited, and actions taken on our website (for example, submitting the contact form), and may process it under their own privacy policies. If you decline, these cookies are not set; Google may still receive limited, cookieless signals that do not identify you, as permitted by Google Consent Mode.

You can change your choice at any time using (also linked in our website footer). You can also manage ad preferences through Google My Ad Center, Meta Ad Preferences, and the Google Analytics Opt-out Add-on.

We honor the Global Privacy Control (GPC) signal: if your browser sends it, advertising cookies remain off even if you accept cookies.

Phone Calls, Text Messages, and Email

When you submit our contact form and check the consent box, you agree that we may contact you by phone call, email, and text message at the number and email address you provide regarding your inquiry and related mortgage services. Consent is not a condition of any purchase or loan. Message frequency varies, and message and data rates may apply. You can reply STOP to any text message to opt out of texts, use the unsubscribe link in our emails, or contact us using the information below.

Data Sharing and Disclosure

We do not sell your name, phone number, email address, or the contents of your inquiry.
Text messaging originator opt-in data and consent will not be shared with third parties for marketing or promotional purposes.
We share information with service providers who help us operate our website and business (for example, website hosting and email delivery), only as needed to provide those services.
If you accept cookies, our analytics and advertising partners (Google and Meta) receive the cookie, device, and website activity information described above.
We may disclose information when required by law, to comply with legal process, or to protect our rights and the rights of others.

Your California Privacy Rights

If you are a California resident, you may have the right to know what personal information we collect, use, and disclose; to request deletion or correction of your personal information; and to opt out of the "sharing" of personal information for cross-context behavioral advertising. You can opt out of advertising cookies by choosing "Decline" in Cookie Settings or by enabling the Global Privacy Control in your browser. To make any other request, contact us using the information below. We will not discriminate against you for exercising your privacy rights. Some information we collect in connection with loan applications is governed by federal financial privacy laws, such as the Gramm-Leach-Bliley Act, rather than this policy.

Security of Your Information

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, loss, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, so we cannot guarantee absolute security.

Your Rights

You have the right to access, correct, or delete your personal information that we hold. If you would like to exercise these rights, please contact us using the information provided below.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any significant changes by posting the updated policy on our website. Your continued use of our website and services after such changes indicates your acceptance of the updated Privacy Policy.

Contact Us

If you have any questions or concerns about this Privacy Policy or our data practices, please contact us at:

Phone:(559) 469-6657
Email:johnbmsinc@gmail.com
Address:804 N Irwin #A, Hanford, CA 93230 USA